In 2017, bottles of wine appeared in Liquor Control Board of Ontario (“LCBO”) stores, which displayed labels with “Product of Israel” as their Country of Origin. Some consumers took issue with this origin claim, though, as the wine came from the West Bank – a contested territory with a history of Palestinian existence. These consumers felt that it was erasure to label the wines as Israeli when, in fact, the grapevines could be found in the West Bank.
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